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About Vespa
Vespa has evolved from a single model motor scooter manufactured in 1946 by Piaggio & Co. S.p.A. of Pontedera, Italy -- to a full line of scooters and one of seven companies today owned by Piaggio -- now Europe's largest manufacturer of two-wheeled vehicles and the world's fourth largest motorcycle manufacturer by unit sales.
From their inception, Vespa scooters have been known for their painted, pressed steel unibody which combines a complete cowling for the engine (enclosing the mechanicals and concealing dirt or grease), a flat floorboard (providing foot protection), and a prominent front fairing (providing wind protection) -- into a structural unit as well as a singularly endearing and enduring shape.
As the first globally successful scooter, the Vespa has enjoyed tremendous prominence in popular culture -- and has become a symbol of stylish personal transportation.
History
Post World War II Italy, in light of its agreement to cessation of war activities with The Allies, had its aircraft industry severely restricted in both capability and capacity.
Piaggio emerged from the conflict with its Pontedera fighter plane plant completely demolished by bombing. Italy's crippled economy and the disastrous state of the roads did not assist in the re-development of the automobile markets. Enrico Piaggio, the son of Piaggio's founder Rinaldo Piaggio, decided to leave the aeronautical field in order to address Italy's urgent need for a modern and affordable mode of transportation for the masses.
