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Saturn - LS series

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About Saturn

Saturn Corporation is a division of General Motors (GM) and a brand of automobiles. It was established on January 7, 1985 as a wholly-owned subsidiary of GM, and is active almost exclusively in the United States and Canada. GM began manufacturing Saturn automobiles in 1990, largely in response to the success of Japanese small-car imports in the United States. During the first decade of the 21st century, GM has moved the brand upmarket, to the mid-price segment that was once occupied by Oldsmobile and has positioned it as the company's "green" brand; touting fuel efficient hybrids and crossovers. Saturn is currently becoming the US brand for Opel vehicles, similar to Vauxhall Motors in the UK.

History

Saturn was named after the rocket that took American astronauts to the moon and not after the planet.. Saturn's motto was initially "A different kind of company, a different kind of car," but has changed several times throughout its history. Drawing from experiences gained through its NUMMI and CAMI Automotive joint ventures, GM organized the Saturn Corporation differently from their existing divisions, attempting to emulate the Japanese management techniques, which emphasize quality control and high product reliability. At Saturn, union workers would have more control and involvement in the plant.

The Saturn Corporation also created its own distribution network from scratch, which was both independent and different from those used by older GM divisions. There was much emphasis put on the quality of customer service, with insights drawn from travel and hospitality as well as consumer retail industries, rather than traditional automotive sales. The uniqueness of Saturn's distribution network was emphasized by referring to what would usually be called "dealers" as "retailers", and conversely "retail facilities" in lieu of "dealerships". Such "retail facilities" served non-competing "market areas". They are noted for their no-haggle pricing, where the cars are sold at their exact sticker price, their no-pressure sales environments, and professional sales staff. The Saturn Corporation strove to build a community spirit among their customers by hosting annual "homecoming" events at its former Spring Hill, Tennessee manufacturing plant, as well a day-to-day special events in retail settings.

Saturn values were initially communicated through image advertising created by the Hal Riney advertising agency.

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Saturn LS (2000)

4-cylinder straight (inline) engine, automatic 4-speed transmission, front wheel drive

Infobox

Six Major Factors that Influence Auto Insurance Rates

No two car insurance rates are the same. From driver to driver, several factors will change how much a policyholder pays for even the same coverage. Here we review the six main components that go into the auto insurance rates recipe.

1. How Much You Drive

Car insurance companies measure rates based on risk. The more miles you drive, the higher the risk you will be in a car accident. You’ll pay more if you drive more. If, on the other hand, you drive fewer than 10,000 miles annually, you may qualify for a low mileage discount from your auto insurer. People who carpool often receive discounts because they drive less frequently.

2. Your Driving History

Being a good driver matters to car insurers. Many insurance companies offer special discounts to good drivers. If you have had a series of accidents or traffic violations, you may pay more for your premium. If you have not carried car insurance in several years, you may also pay more for your policy.

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