Power About Porsche
Dr. Ing. h.c. F. Porsche AG, often shortened to Porsche AG, or just Porsche, is a German manufacturer of automobiles. It was founded in 1931 by Ferdinand Porsche, an Austro-Hungarian engineer, born in Maffersdorf (Vratislavice), Bohemia (now part of the Czech Republic) who also created the first Volkswagen. The company is headquartered in Zuffenhausen, a city district of Stuttgart, Baden-Württemberg. They currently produce sports cars, super cars and sport utility vehicles.
Reputation
In a May 2006 survey, Porsche was awarded the title of the most prestigious automobile brand by Luxury Institute, New York; it questioned more than 500 households with a gross annual income of at least US $200,000 and a net worth of at least US $720,000. The current Porsche lineup includes sports cars from the Boxster roadster to their most famous product, the 911. The Cayman is a hard top car similar to the Boxster in a slightly higher price range. The Cayenne is Porsche's mid-size luxury SUV. The Carrera GT supercar was phased out in May 2006. Future plans include a high performance luxury saloon/sedan, the Panamera.
Porsche was awarded the 2006 J.D. Power and Associates award for highest Nameplate Initial Quality Study (IQS) of automobile brands.
As a company, Porsche is known for weathering changing market conditions with great financial stability, while retaining most production in Germany during an age when most other German car manufacturers have moved at least parts of their production to Eastern Europe or overseas. The headquarters and main factory are still in Stuttgart-Zuffenhausen, but the Cayenne (and formerly the Carrera GT) is manufactured in Leipzig, Germany, the SUV also in Bratislava, Slovakia. Most Boxster and Cayman production is outsourced to Valmet Automotive in Finland. The company has been highly successful in recent times, and indeed claims to have the highest profit per unit sold of any car company in the world, although its total profits are significantly lower than Toyota's.
