About Lincoln
Lincoln is an American luxury automobile brand, operated under the Ford Motor Company. Founded in 1917 by Henry M. Leland and acquired by Ford in 1922, Lincoln has been manufacturing vehicles intended for the upscale markets since the 1920s. Lincoln's prevalent competitor Cadillac, was also founded by Henry M. Leland having acquired the assets of the Henry Ford Company, Ford's second company. While Lincoln was the best selling luxury marque in the United States as recently as 1998, Lincoln lost ground to its competitors. To combat this recent slide in sales Lincoln has unveiled three new models, the MKZ sport sedan, MKS luxury sedan, and MKX crossover sport utility vehicle.
History
The company was founded in 1917 by Henry M. Leland. Leland, one of the founders of Cadillac (originally the Henry Ford Company), left the Cadillac division of General Motors during World War I and formed the Lincoln Motor Company to build Liberty aircraft engines. After the war, the company's factories were retooled to manufacture luxury automobiles.
The company encountered severe financial troubles during the transition, and was consequently bought by Ford Motor Company in 1922, who still owns and manufactures cars under the Lincoln marque in its Lincoln-Mercury division. The purchase of Lincoln was a personal triumph for Ford who had been forced out of his second (after Detroit Automobile Company) company by a group of investors led by Leland. Ford's company, renamed Cadillac in 1902 and purchased by rival General Motors in 1909, was Lincoln's chief competitor. Lincoln quickly became one of America's top selling luxury brands alongside Cadillac and Packard. In 1927, Lincoln adopted the greyhound as their emblem, which was later replaced with diamond that is currently in use.
In 1932, Lincoln introduced the V12-powered KB. The same year, Eugene T. "Bob" Gregorie (1908-2002), at the styling studio created by Edsel Ford, began designing what became the Continental, eventually the most important car made by Lincoln. It started as a one-off project car for Edsel, who wanted a European-style car unlike the boxier designs his father's company produced, to drive around on vacations in Florida.
