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La Salle - all models

Series: Saloon

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units: metric UK US

About La Salle

The LaSalle was an automobile product of General Motors Corporation, and sold as a companion marque of Cadillac from 1927 to 1940. The two were linked by similarly-themed names, both being named for explorers—Antoine Laumet de La Mothe, sieur de Cadillac and René-Robert Cavelier, Sieur de La Salle, respectively.

General Motors Companion Make Program

The LaSalle had its beginnings when GM’s CEO Alfred P. Sloan noticed that his carefully crafted market segmentation program was beginning to develop price gaps in which General Motors had no product to sell.

As originally developed by Sloan, GM’s market segmentation placed each of the company’s individual automobile makes into specific price points. Sloan designated the Chevrolet as the entry level product. Next (in ascending order) came Oakland, Oldsmobile, Buick and ultimately, Cadillac. However during the robust 1920s, certain GM products began to shift out of the plan as the products improved and engine advances were made.

In an era where automotive brands were somewhat restricted to building a specific car per model year, Sloan surmised that the best way to bridge the gaps was to develop “companion” marques that could be sold through the current sales network.

Under the plan, the gap between the Chevrolet and the Oakland would be filled by a new marque named Pontiac, a quality 6cyl. car designed to sell for the price of a 4cyl. The wide gap between Oldsmobile and Buick would be filled by two companion marques; Oldsmobile was assigned the up-market V8 Viking, and Buick was assigned the more compact 6cyl. Marquette. Cadillac, which had seen it base prices soar in the heady 1920s, was assigned LaSalle as a companion car to fill the gap that existed between itself and Buick.

The Art and Colour of Harley Earl

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4-door
5-seat
S8 16v 5.5L OHV M-3
93.2 kW / 125.0 hp / 125.0 hp        
   

La Salle Saloon (1936)

4-door 5-seater sedan (saloon), petrol (gasoline) 8-cylinder 16-valve straight (inline) engine, OHV (overhead valve, I-head), 5527 cm3 / 337.3 cu in / 337.3 cu in, 93.2 kW / 125.0 hp / 125.0 hp @ 3400 rpm / 3400 rpm / 3400 rpm, manual 3-speed transmission, rear wheel drive

4-door
5-seat
V8 16v 5.7L SV M-3
85.8 kW / 115.1 hp / 115.1 hp        
   

La Salle Saloon

4-door 5-seater sedan (saloon), petrol (gasoline) 8-cylinder 16-valve V engine, side valves (flathead, L-block, L-head), 5743 cm3 / 350.5 cu in / 350.5 cu in, 85.8 kW / 115.1 hp / 115.1 hp, manual 3-speed transmission, rear wheel drive, 137 km/h / 85 mph / 85 mph top speed

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Car Insurance FAQs #1

What are Car Financial Responsibility Laws?

This is the law that says you have to prove that you are financially able to pay for anything you may be responsible for while driving your car. The easiest way of showing this is by having car insurance and that is what the majority of people do to comply with this law. Some states to have other ways that one can show financial responsibility such as giving a large cash deposit for the DMV.

What Happens if I Choose Not to Purchase Car Insurance and Still Drive My Car?

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