Power About Jaguar
Jaguar Cars Limited is a luxury car manufacturer, originally based at Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922, changing to SS Cars Ltd in 1934, and finally becoming Jaguar Cars Ltd in 1945.
While Jaguar is currently part of the Premier Automotive Group, Ford is considering divesting both Jaguar and Land Rover, with India's Tata Motors the frontrunner to buy the brands.
The name is pronounced /ˈdʒægjuːɚ/ "jag-u-ar", with the term "Jag" being used colloquially.
History
Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, William Lyons and William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935. The Jaguar name was given to the entire company in 1945.
