About Geo
Geo was a brand of small cars and SUVs marketed by General Motors and sold through Chevrolet dealerships throughout North America beginning in 1989 in the United States, and 1992 in Canada. Their original slogan was "Get to know Geo." Originally formed by GM to compete with the growing small import market of the late 1980s, the line continued through the 1997 model year, after which the remaining models joined the Chevrolet lineup. Recent years have seen fading consumer interest in the economy compact market, and the last vehicle of the former Geo line, the Tracker, was discontinued in 2004. In Canada, another import marque, Asüna, was introduced in 1993 to provide Pontiac-Buick-GMC dealers access to a similar range of import vehicles.
Geo models were manufactured by GM in joint-ventures with Japanese import manufacturers. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario. The exceptions being the Spectrum and Storm, being entirely manufactured by Isuzu in Japan.
Models
Metro
The Metro was a subcompact car based on the Suzuki Swift/Suzuki Cultus (sold as Swift in North America) available as either a three or five-door hatchback, four-door sedan, or less commonly as a convertible. The Metro's primary powerplant was a 1.0 L 3-cylinder engine. It replaced the similar Chevrolet Sprint. There was also a larger 1.3 L 4-cylinder engine available. The Metro was the most fuel efficient production vehicle ever produced by GM, and stayed so for 12 of the 13 years it was in production. The Metro was produced from 1989 through 2001.
Prizm
The Prizm was a compact four-door sedan based on the Toyota Corolla, and is the successor for the Chevrolet Nova and the Isuzu-built Spectrum. While the Prizm consistently won awards from the auto industry (including having the honor of being a Consumer's Digest Best Buy), it was always outsold by the Corolla, likely due to the perceived higher value of the Toyota brand. Additionally, the Prizm had an awkward position in Chevrolet's lineup, as it had to compete with a car it stared across the lot at: the Cavalier. Being in the same class as Cavalier, Chevrolet took the approach of marketing the Cavalier as a "premium entry level sedan" while marketing the Prizm as an "entry level compact sedan." Towards the end however, the Prizm became more or less a redundancy in Chevrolet's lineup, which likely led to its demise, despite being of significantly higher quality than the Cavalier. The Prizm ran from 1989 through 2002.
