Power About Dodge
Dodge is a United States-based brand of automobiles and trucks, sold by Chrysler LLC in over 50 different countries worldwide.
Founded as the Dodge Brothers Company in 1900 to supply parts and assemblies for Detroit’s growing auto industry, Dodge began making its own complete vehicles during 1914. The brand was sold to Chrysler Corporation in 1928, passed through the short-lived DaimlerChrysler merger of 1998-2007 as part of the unofficial "Chrysler Group", and is now a cornerstone of the new Chrysler LLC run by Cerberus Capital Management (a private equity investment firm).
Founding and early years
After the founding of the Dodge Brothers Company by Horace and John Dodge in 1900, the Detroit-based company quickly found work producing precision engine and chassis components for the city’s burgeoning number of automobile firms. Chief among these customers were the established Olds Motor Vehicle Company and the then-new Ford Motor Company. Dodge Brothers enjoyed much success in this field, but the brothers' growing wish to build complete vehicles was exemplified by John Dodge's 1913 exclamation that he was "tired of being carried around in Henry Ford's vest pocket."
By 1914, he and Horace had fixed that by creating the new four-cylinder Dodge Model 30. Pitched as a slightly more upscale competitor to the ubiquitous Ford Model T, it pioneered or made standard many features later taken for granted: all-steel body construction (when the vast majority of cars worldwide still used wood framing under steel panels), 12-volt electrical system (6-volt systems would remain the norm up until the 1950s), and sliding-gear transmission (the best-selling Model T would retain an antiquated planetary design all the way until its demise in 1927). As a result of all this, as well as the brothers' well-earned reputation for quality through the parts they had made for other successful vehicles, Dodge cars were ranked at second place for US sales as early as 1916.
