Series: CL, CSX, Integra, Legend, MDX, RL, RSX, TL, TSX

About Acura

Acura (Japanese: アキュラ, Akyura) is a brand of Japanese automaker Honda Motor Company. It primarily competes with Lexus, Infiniti and Cadillac among others as a luxury vehicle. It has been used in the US, Canada and Hong Kong since March 1986 to market Honda's performance automobiles and near-performance vehicles. The brand was introduced to Mexico in 2004 and to the Chinese market in 2006. It is also planned to extend Acura to the Japanese domestic market two years from 2008 or so. With the Acura brand, Honda is credited with being the first to tap into a market for luxury Japanese cars outside Japan. Before Acura, automobiles exported from Japan were primarily economical in design and largely targeted at low-cost consumers.

The Acura brand

In 1986, following a decade of research, Honda opened 18 all-new dealerships in North America to support its Acura automobile division. Acura was the first Japanese luxury brand to appear, and its initial offerings consisted of four models: the Legend, a V6-powered coupe and sedan, and the Integra, available as a five-door and three-door hatchback, as well as a sedan. The success of these models led to competing Japanese luxury brand ventures (Toyota's Lexus and Nissan's Infiniti).

Vehicle history

In 1990, four years after the debut of the Legend and Integra, Acura introduced the NSX, a midship V6 powered, rear-wheel-drive sports car. The NSX, an acronym for "New Sports eXperimental", was billed as the first Japanese car capable of competing with Ferrari and Porsche. This vehicle served as a halo car for the Acura brand. The NSX was the world's first all-aluminum production car.

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